Abby Lee

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The Concept

Biggest Loser’s Abby Lee wanted an app to monetize her 200,000+ Instagram following.

The Challenge

How can we monetize an ages 4-18 female audience?

The Solution

Build a social mobile app, track digital campaign, and iterate towards a better product.

The Result - ROI

Targeted Abby Lee’s instagram by posting Behind the Scenes exclusive content.


Features Gallery

Native iOS Mobile App.

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  • Social and viral marketing

  • User Generated Content

  • Tight timeline

  • Rigid criteria

  • Technology Used

    • Objective-C
    • XCode
    • JSON API
    • Scalable Cloud Performance

Contact Us

  • 7 Team Members
  • 12 Days to Make it
  • 864 Coffee Consumed
  • 5000 + App Store Downloads




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