Bioshock

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The Concept

New media viral marketing campaign. Partnering with design agency Concept Arts, Pineapple Corporation delivered a custom CMS-driven interactive blog for Trey Arch’s Bioshock 2 game console release.

The Challenge

Leverage traditional online forum users and match a marketing campaign schedule with timely deliverables

The Solution

Utilized existing Trey Arch web network, installed online chat function, employed Flash Actionscript animation, and created a useful CMS for the daily updates.

The Result - ROI

Increased awareness in Bioshock 2 and helped market the release date of the game. Leveraged the top 200 forum users from Bioshock 1 to gain 10,000+ visit per day.

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Featured Gallery

Interactive blog with digital puzzle games.

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Highlights


  • 16-month viral marketing campaign

  • Interactive Game Puzzles

  • CMS Driven

  • SEO and forum integration

  • Technology Used

    • LAMP
    • Facebook SDK integration
    • Adobe Flash/AIR for Facebook App
    • JSON API
    • jQuery / HTML5 / CSS3 / Flash front-end
    • Scalable Cloud Performance


Contact Us

  • 5 Team Members
  • 12 Days to Make it
  • 96 Coffee Consumed
  • 10000 First Day, Unique Visits

 

 

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