Warner Bros

View Projecthttps://www.facebook.com/horriblebosses

The Concept

Movie studios like Warner Bros. tend to outsource marketing assignments when deadlines start to loom. We partnered with Concept Arts to build a Facebook landing page for the DVD release of Horrible Bosses.

The Challenge

  • 3-week tight deadline
  • Marketing campaign schedule matched with timely deliverables

The Solution

  • Facebook Social App
  • Utilize existing Facebook traffic (270,000 likes)

The Result - ROI

  • Over 750,000 likes since DVD release
  • Scalable Cloud infrastructure withstands millions of unique visits

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Features Gallery

Put Your Face in the movie poster app.

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Highlights


  • Social and viral marketing

  • User Generated Content

  • Tight timeline

  • Rigid criteria

  • Technology Used

    • PHP middle layer
    • Facebook SDK integration
    • Adobe Flash/AIR for Facebook App
    • JSON API
    • Scalable Cloud Performance


Contact Us

  • 5 Team Members
  • 12 Days to Make it
  • 132 Coffee Consumed
  • 750000 Facebook Likes

 

 

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