• Introducing Pineapple…

We are the trusted strategy and product development partner to ambitious entrepreneurs, start-ups and brands

Discover more about who we are, what we believe in, and how we can help turn your spark of an idea into a game-changing product.

Book a 15-Minute Discovery Call

Hero Image

About Us

If You’re Burning Time, Energy and Money Trying to Execute Your Vision, We Understand…

Plenty of ambitious entrepreneurs and business owners come to us knowing what they want, but not how to get it

Whether you’re looking to breathe new life into a flagging product or you have an idea for a game-changing app to make a difference in people’s lives, you might be in the same frustrating spot. 

When you’ve got an exciting vision for innovative software you can’t afford to partner with the wrong team. No matter what stage of development you’re at, it can feel impossible to efficiently bridge the gap between vision and execution. 

Let’s see if any of the following resonate with you…

Do you have an idea or product that demands to be in the marketplace…

...but your current iteration is falling seriously short of your expectations?

Are you bringing unmatched domain knowledge to your project…

...but don’t know how, when or where to start regarding the technical stuff?

Have you been promised exciting results by dev teams in the past…

...but what was delivered was late or frustratingly broken? 

Have you trusted your project to a dev shop before…

...but felt your “team” was trying to squeeze as many billable hours as possible from you?

Do you find yourself in an unwanted ‘Project Manager’ role…

...but there’s no other choice when managing multiple outsourced roles?

Are you looking to gain traction on your latest project…

...but are cautious about blowing past your budget or funding constraints?

Solving the above is what we do every single day for our clients.

30%

Average cost reduction for engineering staff aug costs

40%+

Increased time to market(TTM)

200+

Available resources for increased efficiency in onboarding engineers and project task management

<1%

Average crash rate through delivering high quality code and minimal technical debt

Hey, We’re Pineapple

A great idea requires a great team. We’re proud to have partnered with the likes of NASA, the NFL, Warner Bros. and Fox (to name a few), and turned some of the most ambitious ideas into conversion-focused products delivering business growth.

But here’s the best bit… we don’t just play with the big dogs; you don’t need to be a household name to work with us. Whether you’re looking to breathe life into a new idea, resuscitate a flagging product, or give your software the support it needs to reach the next level, we can build something awesome.

What Does a Disassembled Computer and Pineapple Have in Common?

Pineapple co-founder, Anthony Wentzel, has been building computers since he was eight.

Anthony’s Dad was an accountant, meaning he was one of the first families on the block with a computer and AOL dial-up. Instead of actually using the computer, Anthony would disassemble it (and scare the life out of his Dad) before putting it back together again.

Rounding out the leadership team, co-founder Adam Duro has 20+ years of experience with roles ranging from full-stack web development and infrastructure engineering, to UX design, architecture, and management.

What does this have to do with Pineapple?

Today, we’ve got flashy awards, a team of hundreds, and over $350 million generated for our clients. Despite our success one underlying truth remains - Pineapple is a team of builders at heart with a straightforward goal.

We build great things.

We have a feeling you’ve got a great product waiting to come to life too.

We’ll Shine the Spotlight on Your Digital Product

2004

NASA Hyper-X Program

We supported NASA’s Hyper-X program in making aviation history. Our 3D simulations for NASA’s experimental aircraft allowed for real-time simulation, visualization and data transmission. The result? NASA’s Hyper-X team successfully powered an air-breathing engine to fly at supersonic speeds… which practically makes us astronauts, right?

2005

GoArmy.com

We supported the United States Army’s recruitment goals by building the recruitment site, GoArmy. com. After a 12-month project we were immensely proud of the finished product and just as pleased to learn the army set a new record in recruitment.

Our Tech Stack:

2006

American Idol

We’re not winning any singing contests (though we’ll have a crack at karaoke) but we partnered with ABC to deliver a new website and branding for their flagship American Idol program. Working against a short turnaround time of 6 months to meet TV programming requirements, we implemented a scalable cloud infrastructure able to withstand 600 million unique visitors.

Our Tech Stack:

2007

Viacom

We retrofitted and rebuilt NeoPets gaming property to expand and live inside Facebook’s ecosystem. With a deadline of 9 months we delivered the project 3 months ahead of schedule. This meant virtual pet owners could worry less about lag and site stability and more about being the best digital pet parent they could be.

Our Tech Stack:

2008

NFL

We kicked off a partnership with the NFL/Verizon to launch a new Fantasy Football app aimed at fans. Delivering the finished product in 9 months, the resulting app enjoyed millions of downloads (though we were not responsible for any poor fantasy football choices; pick wisely people!).

Our Tech Stack:

2010

Microsoft

We worked with Microsoft to launch a new Windows phone. Having decided to rebrand the core interface of their phones, our goal was to build a website that mimicked the same tile interface to support marketing. While the Windows Phone may have gone the way of the dinosaurs, our website was successfully launched in less than 90 days with an exact representation of the phone’s tile interface.

Our Tech Stack:

2011-2014

Warner Bros

Lights, camera, action! We partnered with Warner Bros. to promote their 50th anniversary Blu-Ray collection across Facebook, Twitter and Tumblr and socially interactive microsites designed to drive engagement. Supporting hundreds of thousands of likes, comments and shares, our solution celebrated some of history’s biggest and best films.

Our Tech Stack:

2012-2014

Fox

After the success of our American Idol website we partnered with Fox to create a templated website for all show properties across the Fox and FXN networks. Reworking an extensive project roadmap and navigating a quick turnaround time, our scalable cloud infrastructure was designed to accommodate 1 billion unique visitors.

Our Tech Stack:

2014

Hawaii

When Hawaii needed help, we answered the call. Roberts Hawaii that is. Roberts Hawaii offers luxury bus tours and required a complete website rebuild optimized for SEO. Within 6 months we transformed the site resulting in a 10x increase in revenue.

Our Tech Stack:

2015

Abby Lee (Dance With Me)

We were tasked with monetizing Abby Lee’s social media brand via a custom mobile app. Over a 6 month timeline we created an app designed to sell behind-the-scenes and ‘How to’ videos to users. The app hit #3 in the Apple App Store ‘Dance’ category and enjoyed 500,000 users within 60 days of launching.

Our Tech Stack:

2016-2019

Freebird

We were responsible for building an app that rewarded users for taking Uber and Lyft to their favorite restaurants and businesses. Over a 6 month timeline we successfully created an app that didn’t just secure millions of rides but closed seed and Series A rounds. Win-win.

Our Tech Stack:

2020

Curovate

Partnering with organizations who impact the world is a powerful motivation for us, which made working with Curovate a no-brainer. Over a 6 month timeline, we built a physical therapy app to support patients with ACL and knee replacement recovery. Seeing a bug-free and user-friendly app come to life was incredible. Seeing how patients could receive support during their recovery process felt even better.

Our Tech Stack:

2021

AT&T

We answered the call when AT&T came looking for help consolidating Direct TV, Warner Media, HBO Max and AT&T TV into a single platform. Tackling an ambitious project over a 12 month timeline, the result provided a seamless destination for millions of daily active users. The previous tech stack was upgraded and repurposed for deployment across web, Samsung Tizen, Roku and Apple TV. 

Our Tech Stack:

2022

Bitcoin Magazine

Working in the growing cryptocurrency space, we built an app for Bitcoin Magazine’s BTC feed to reward readers with Bitcoin. Following a 6 month build, BTC Media was able to launch and enjoy 60k sign-ups during their annual Bitcoin conference with a further 500k users since.

Our Tech Stack:

2023

Gainr

We don’t just build great products, we also support great businesses. Partnering with Gainr we built a platform where gamers can host their own tournaments and competitions, while getting paid out directly via the blockchain, was great for their users. Watching Gainr achieve a $3 million seed round was even better.

Our Tech Stack:

2023

Gainr

We don’t just build great products, we also support great businesses. Partnering with Gainr we built a platform where gamers can host their own tournaments and competitions, while getting paid out directly via the blockchain, was great for their users. Watching Gainr achieve a $3 million seed round was even better.

Our Tech Stack:

NestJs

Solidarity

NodeJs

AWS

Typescript

EVM

React Native

2022

Bitcoin Magazine

Working in the growing cryptocurrency space, we built an app for Bitcoin Magazine’s BTC feed to reward readers with Bitcoin. Following a 6 month build, BTC Media was able to launch and enjoy 60k sign-ups during their annual Bitcoin conference with a further 500k users since.

Our Tech Stack:

Typescript

Bitcoin Lightning Network

React Native

2021

AT&T

We answered the call when AT&T came looking for help consolidating Direct TV, Warner Media, HBO Max and AT&T TV into a single platform. Tackling an ambitious project over a 12 month timeline, the result provided a seamless destination for millions of daily active users. The previous tech stack was upgraded and repurposed for deployment across web, Samsung Tizen, Roku and Apple TV. 

Our Tech Stack:

React Native

Lambdas

Expo

Cloudfront

AWS S3

2020

Curovate

Partnering with organizations who impact the world is a powerful motivation for us, which made working with Curovate a no-brainer. Over a 6 month timeline, we built a physical therapy app to support patients with ACL and knee replacement recovery. Seeing a bug-free and user-friendly app come to life was incredible. Seeing how patients could receive support during their recovery process felt even better.

Our Tech Stack:

Typescript

Ruby on Rails

React Native

2016-2019

Freebird

We were responsible for building an app that rewarded users for taking Uber and Lyft to their favorite restaurants and businesses. Over a 6 month timeline we successfully created an app that didn’t just secure millions of rides but closed seed and Series A rounds. Win-win.

Our Tech Stack:

Typescript

NodeJs

React Native

NestJs

AWS

2015

Abby Lee (Dance With Me)

We were tasked with monetizing Abby Lee’s social media brand via a custom mobile app. Over a 6 month timeline we created an app designed to sell behind-the-scenes and ‘How to’ videos to users. The app hit #3 in the Apple App Store ‘Dance’ category and enjoyed 500,000 users within 60 days of launching.

Our Tech Stack:

Typescript

CMS Backend

React Native

2014

Hawaii

When Hawaii needed help, we answered the call. Roberts Hawaii that is. Roberts Hawaii offers luxury bus tours and required a complete website rebuild optimized for SEO. Within 6 months we transformed the site resulting in a 10x increase in revenue.

Our Tech Stack:

Typescript

AWS

NextJs

WordPress

2012-2014

Fox

After the success of our American Idol website we partnered with Fox to create a templated website for all show properties across the Fox and FXN networks. Reworking an extensive project roadmap and navigating a quick turnaround time, our scalable cloud infrastructure was designed to accommodate 1 billion unique visitors.

Our Tech Stack:

Typescript

Zend PHP Backend

CDN

2011-2014

Warner Bros

Lights, camera, action! We partnered with Warner Bros. to promote their 50th anniversary Blu-Ray collection across Facebook, Twitter and Tumblr and socially interactive microsites designed to drive engagement. Supporting hundreds of thousands of likes, comments and shares, our solution celebrated some of history’s biggest and best films.

Our Tech Stack:

2010

Microsoft

We worked with Microsoft to launch a new Windows phone. Having decided to rebrand the core interface of their phones, our goal was to build a website that mimicked the same tile interface to support marketing. While the Windows Phone may have gone the way of the dinosaurs, our website was successfully launched in less than 90 days with an exact representation of the phone’s tile interface.

Our Tech Stack:

Javascript

HTML5

CSS

Azure

2009

United Artists.com

United Artists was originally founded in 1919 by Charlie Chaplin, Mary Pickford, D W Griffith and Douglas Fairbanks, with the ambition of allowing acting and creative talent to have control over their work, as opposed to being studio-dictated. In the decades that followed, the company had a bumpy life, but not without successes. In the 1950s and 1960s in particular, United Artists scored many successes, winning bags of Oscars too. It also, presciently, picked up the rights to the James Bond novels. Not a bad business move.

Our Tech Stack:

Typescript

AWS S3 Bucket

AWS CloudFront CDN

2008

NFL

We kicked off a partnership with the NFL/Verizon to launch a new Fantasy Football app aimed at fans. Delivering the finished product in 9 months, the resulting app enjoyed millions of downloads (though we were not responsible for any poor fantasy football choices; pick wisely people!).

Our Tech Stack:

NFL and Verizon Backend Integration

Android Java/Kotlin

2007

Viacom

We retrofitted and rebuilt NeoPets gaming property to expand and live inside Facebook’s ecosystem. With a deadline of 9 months we delivered the project 3 months ahead of schedule. This meant virtual pet owners could worry less about lag and site stability and more about being the best digital pet parent they could be.

Our Tech Stack:

Facebook SDK

Flash

Adobe AIR

ActionScript

2006

American Idol

We’re not winning any singing contests (though we’ll have a crack at karaoke) but we partnered with ABC to deliver a new website and branding for their flagship American Idol program. Working against a short turnaround time of 6 months to meet TV programming requirements, we implemented a scalable cloud infrastructure able to withstand 600 million unique visitors.

Our Tech Stack:

Typescript

Zend PHP Backend

CDN

2005

GoArmy.com

We supported the United States Army’s recruitment goals by building the recruitment site, GoArmy. com. After a 12-month project we were immensely proud of the finished product and just as pleased to learn the army set a new record in recruitment.

Our Tech Stack:

Typescript

AWS IoT

React Native

Java Backend

2004

NASA Hyper-X Program

We supported NASA’s Hyper-X program in making aviation history. Our 3D simulations for NASA’s experimental aircraft allowed for real-time simulation, visualization and data transmission. The result? NASA’s Hyper-X team successfully powered an air-breathing engine to fly at supersonic speeds… which practically makes us astronauts, right?

Our Tech Stack:

Truthfully, we could have added dozens more products to this list, but we know you’re busy planning your own game changing product. Every successful project comes down to one underlying goal - to build something that works.

Today, we partner with ambitious disruptors, entrepreneurs and organizations who share that same vision. If that describes you, we want to hear from you.

Book a 15-Minute Discovery Call

It’s like a digital coffee date (with no hard sell)

Are You Ready to Find the Sweet Spot Between Business, Technology and Creativity?

It’s time to unleash your software on the world without worrying about missed deadlines, budget blowouts of performance problems. When you work with us, we’ll geek out over the process and bring your vision to life so you can reach your goals with confidence.

Book a 15-Minute Discovery Call

It’s like a digital coffee date (with no hard sell)