Anthony Wentzel
Founder of Pineapples. Fractional CTO for non-technical founders.
Anthony Wentzel is the founder of Pineapples and a fractional CTO for non-technical founders. He has spent 26 years helping mid-market, private equity, and family-office operators turn technology risk into decisions they can own. He stays on the work from kickoff to outcome. No rotating contractors.
The seat is a fractional CTO. Pre-acquisition diligence, post-merger integration, and AI-native delivery for teams still running a 2019 engineering org. We work with operators in Detroit, Ann Arbor, and Troy.
What named work is Anthony Wentzel known for?
- AT&T / DirecTV. A $3.4M React Native engagement. Expo and Expo Router on the web. at.tv and DirecTV shipped from one codebase. The engagement page.
- Fox and American Idol. A vendor site had already crashed on show night. We rebuilt it as a custom CMS with realtime voting and ran it for three seasons. The Idol file.
- HIPnation. Patient funnel work: EHR integrations, a comms hub, and booking. Patient leads were up 28% from February to July 2026. The funnel reel.
- Freebird. 4M+ rides completed. Brand, app store, and launch-city pages. The launch-city reel.
Where should an operator start?
What should you know about Anthony Wentzel?
Who is Anthony Wentzel?
Anthony Wentzel is the founder of Pineapples and a fractional CTO for non-technical founders. He has spent 26 years helping mid-market, private equity, and family-office operators turn technology risk into decisions they can own. He stays on the work from kickoff to outcome.
What named work can Anthony Wentzel stand on?
AT&T and DirecTV: a $3.4M React Native engagement, Expo and Expo Router on the web, with at.tv and DirecTV shipped from one codebase. Fox and American Idol: a custom CMS with realtime voting, run for three seasons after a vendor site crashed on show night. HIPnation: patient funnel work, with patient leads up 28% from February to July 2026.
Where should an operator start with Pineapples?
Start with diligence, a fractional CTO seat, or an AI-native build on the engagements page. AI automation, agentic workflows, a fractional chief AI officer, React and Next.js, and React Native and Expo each have a service page.
More on the firm is on the about page.